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Landing Page Checklist

20 things every landing page needs before launch. Check each item — your score updates in real time. When you've gone as far as you can alone, submit for expert review.

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Above the fold

4 items
Headline states what you do in one sentence
A visitor who knows nothing about you can read the headline and understand your core offer immediately.
Sub-headline explains who it's for
Your target audience can self-identify within 3 seconds of landing. No jargon, no "innovative solutions".
Primary CTA is visible without scrolling
On desktop and mobile, the main call-to-action button is above the fold. No hunting required.
Hero visual supports the headline
The hero image or illustration reinforces what you're selling. Decorative stock photos don't count.

Messaging

4 items
Value proposition is specific
"Get feedback in 48 hours" beats "the best feedback platform". Vague superlatives are invisible.
Benefits listed, not just features
"Save 3 hours" (benefit) vs "automated scheduling" (feature). Benefits answer "so what?" for the reader.
Social proof is present
Testimonials, logos, user counts, or press mentions. Any third-party signal that you're legitimate.
Objections are addressed
The top 2–3 reasons someone wouldn't sign up are pre-empted somewhere on the page (pricing, time, trust).

Trust signals

4 items
Contact info or founder identity visible
An email address, a name, or a face somewhere on the page. Anonymous products convert worse.
Privacy or no-spam assurance near email inputs
"No spam. Unsubscribe anytime." directly below or beside the email field reduces form abandonment.
Testimonials include full names and roles
"Marcus K., Founder at LaunchKit" is 10× more credible than "M.K." or just a first name.
Numbers and claims are specific
"Used by 340 founders" beats "hundreds of customers". Specific numbers are more believable, not less.

Conversion

4 items
CTA text is action-oriented
"Get feedback" or "Start for free" beats "Submit" or "Learn more". The button tells you what happens next.
One primary CTA per section
Multiple competing buttons in one section split attention. Each section should push toward one action.
Signup form is short (3 fields or fewer)
Every extra field kills conversion. Get the minimum you need to create an account — ask for more later.
Mobile layout is usable
Buttons are large enough to tap (44px+), text isn't microscopic, nothing overflows horizontally.

Technical

4 items
Page loads in under 3 seconds
Test with PageSpeed Insights or GTmetrix. Slow pages kill conversion before anyone reads a word.
Images have alt text
Every meaningful image has a descriptive alt attribute. Helps accessibility, SEO, and screen readers.
Meta description is set
A 150–160 character description that summarizes the page for search engines and social previews.
Favicon is set
Small detail, large trust signal. Missing favicons make browser tabs look unfinished.

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